I write enjoyable things.
I keep hearing no one wants to read.
(Which feels like a personal attack, but let’s put that aside for a minute.)
If it's true that people hate reading, then we – the ones putting messages into the world – need to do one of two things.
1) Make words more enjoyable to read.
2) Make different kinds of content.
In either case, you need good writing.
And that's what I do.
I write enjoyable things.
Yes, they also persuade and convert and blah, blah, blah. I know writing needs to perform.
But, in my experience, content performs better when it's interesting.
I’m a real person.
Sure, Chat GPT is useful, but has A.I. ever felt real joy? Love? Humiliation? The crushing weight of the human experience? No.
And that – among other things – is why I’m great! I have real feelings. Just like the people in your audience.
I also have 20 years of creative experience, which means I can tell when A.I. is reproducing hack.