Educational
The learn-something-new content.
Humanology on Air
Client: Jan Kelley
Jan Kelley needed a strategic content program to demonstrate its thought leadership to its marketing clients and prospects. Easy, right? Yes and no. The agency had the talent, but not a lot of time.
Enter Humanology on Air, a monthly webinar series. In one morning per month, we create a month’s worth of content, including one, big interview we edit into short social videos.
Not only do I strategize, plan and co-host the series, I’m proud to say I championed the in-house video studio we create it in.
A new way at mine reclamation
Client: Terratec Environmental
Terratec Environmental (now owned by GFL) had an interesting problem. They had proof that biosolids were a way cheaper and way more sustainable way to reclaim mine soil, but it was hard to market. After all, biosolids are a nice way of saying municipal waste, which is another nice way of saying treated human excrement.
Unpleasant, I grant you, but super effective. To help spread this knowledge, I pitched and wrote this article for Canadian Mining Magazine, on behalf of Terratec. The editor selected it as the cover story.
