Educational

The learn-something-new content.

Humanology on Air

Client: Jan Kelley

Jan Kelley needed a strategic content program to demonstrate its thought leadership to its marketing clients and prospects. Easy, right? Yes and no. The agency had the talent, but not a lot of time.

Enter Humanology on Air, a monthly webinar series. In one morning per month, we create a month’s worth of content, including one, big interview we edit into short social videos.

Not only do I strategize, plan and co-host the series, I’m proud to say I championed the in-house video studio we create it in.

A new way at mine reclamation

Client: Terratec Environmental

Terratec Environmental (now owned by GFL) had an interesting problem. They had proof that biosolids were a way cheaper and way more sustainable way to reclaim mine soil, but it was hard to market. After all, biosolids are a nice way of saying municipal waste, which is another nice way of saying treated human excrement.

Unpleasant, I grant you, but super effective. To help spread this knowledge, I pitched and wrote this article for Canadian Mining Magazine, on behalf of Terratec. The editor selected it as the cover story.

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