Edgy
The braver-than-most content.
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Client: Condos.ca
In Toronto’s highly competitive real estate market, you need to stand out. And Condos.ca had the guts to do just that. With bold colours and bolder headlines, this was far from your classic real estate campaign.
Change your mind.
Client: Mitsubishi Motors Canada
Mitsubishi Motors had a reputation problem. Even after the brand released its AJAC-award-winning Outlander, auto journalists couldn’t resist proclaiming their shock that the SUV was “actually good”.
So Mitsubishi decided to face its critics head on. In a bold campaign, called “Time To Change Your Mind,” Mitsubishi said the quiet part out loud: We’re better than you think we are. And we can prove it.
Using backhanded compliments from reviews – along with receipts – Mitsubishi challenged Canadians to rethink their negative assumptions about the brand.